Compete Category Profiles

Market intelligence that drives strategy

Available exclusively to Compete PRO Enterprise customers, Compete Category Profiles combine the best data in the industry with powerful exploratory and research tools that enable you to discover, take action, and measure marketing performance across the online landscape. No other service rivals Compete’s breadth and depth of category data, with a combination of absolute numbers, share-based metrics, and powerful Search data that provides a rich understanding of an expanding digital universe.

DISCOVER competitors and opportunities

Who are the major players in your industry?
Are there smaller niche companies that should be on your radar?
Does one group of big sites dominate or are customers trafficing to a longer tail of small sites?

BENCHMARK traffic and engagement performance

How does your site traffic compare to the rest of the industry?
Are you engaging visitors as well as other sites in your category?
Where are consumers spending the most time online within your industry?
Which sites are best in class at driving and engaging visitors, and how can you learn from their tactics?

TRACK market share

What is your market share relative to other sites in your industry?
Is your market share increasing or decreasing over time?
Who are your closest competitors and how is their market share trending?

ANALYZE the impact of daily events

How do specific events and campaigns within your category impact Daily Reach and Attention metrics?
When your industry as a whole gets more attention, which sites are seeing the most activity?
What are the top keywords driving people to your specific category?

Compete 250

The Compete 250 is a category made up of the top 250 trafficked sites across the web, providing you with an index to understand what is happening with the top online properties on a daily basis. Use the Compete 250 to keep your fingers on the pulse of the Internet economy, see where people are spending their time online, which sites are moving up or down in the ranks, how traffic and engagement changes over time.

Industries Categories

Compete’s 220+ Industry categories provide an industry level view of the online landscape, enabling you to track market share, discover competitors and partnership opportunities, and measure the impact of events within your industry. If you are looking to develop new business in a particular industry, use category site lists to identify and target the top online properties within that industry.

Behavioral Segments

Compete Behavioral Segments help marketers to hone in on the online behavior of target customer segments. Use Compete’s 45 unique behavioral segments to understand where specific groups of consumers are playing online, what sites are engaging them the most, and what keywords they are searching for, then target them accordingly.