Category: Page Views Metric
Page Views is used as an engagement metric. Each time a webpage is accessed by a visitor, it counts as one page view, irrespective of how many times the same user views the same page.
This metric is often used in online advertising, where advertisers use the number of page views a site receives to determine where and how to advertise.
Recommendation: Page Views have historically been considered an important engagement metric. However, because of new technologies such as AJAX and online video that do not require users to view a new page to find content you should also use additional metrics, such as Attention, Average Stay, and Visits Per Person to accurately measure site engagement.