Referral Analytics

There are three main tools within Referral Analytics; Referral Reports, Destination Reports, and Comparison Reports.

Referral Reports: shows where users were before they came to a site. Use referral reports to find the biggest and fastest moving sources of traffic for this site.

Destination Reports: shows where users go after they leave a site. Use destination reports to find competitors and content partners.

Comparison Reports: lets you compare either the referrals or destinations of two different sites, highlighting the differences in sources of traffic.