Search Analytics

There are three main tools within Search Analytics; Keyword Destination Reports, Site Referral Reports, and Comparison Reports.

Keyword Destination tool: helps you understand what sites are capturing traffic from specific keyword phrases and the variations of that phrase.

Site Referral tool: helps you understand what keyword phrases a specific site or category of sites is using to drive traffic.

Comparison tool: lets you compare two different sites to highlight gaps in search referrals that might represent new search marketing opportunities for your site.