Client Solutions

DIGITAL RESEARCH

Online Channel Effectiveness Services

Want to develop an online channel that captures and retains customers better than competitors'? Online channel effectiveness enables marketers to reverse engineer their competitors' online performance to optimize their own online marketing, sales, service and loyalty. The services are used by clients use to benchmark online marketing and website effectiveness versus direct rivals; identify new customer acquisition opportunities (i.e., search, display, etc.); and improve the profitability and loyalty of existing customers.

Landing Page Effectiveness Services

Want to transform a key campaign landing page from a leaking bucket into the top of an efficient funnel? Landing Page Effectiveness tracks post-click engagement from landing pages on client and competitor online channels. Compete clients use Landing Page Effectiveness to optimize landing pages and the shopping funnel, and to shape success against competitive benchmarks.

Marketing Effectiveness Services

Want to make certain that your marketing efforts drive toward business objectives? Marketing Effectiveness measures the impact of on- and off-line marketing campaigns on consumers' on-line research and purchase behavior to help marketers develop the most cost effective and measurable campaigns. CMOs, VPs and Directors of marketing turn to Marketing Effectiveness for valuable insights into advertising effectiveness, brand awareness, competitive position, customer segmentation, and customer acquisition and retention.

Behaviorally Targeted Surveys

Want to interact with hard-to-reach consumer segments (such as in-market SUV shoppers, NASCAR fans, allergy sufferers, and young mothers)? With behaviorally targeted surveys marketers and market researchers can reach sharply defined target segments.

ONLINE MEDIA PLANNING AND MEASUREMENT

Ad Impact

Do you want to drive higher returns from your online advertising? Ad Impact provides a new way to measure the impact of online advertising by looking at changes in consumers’ online behavior in response to a campaign. Ad Impact studies break through the limited view provided by basic impression and click-through metrics, and enable advertisers and publishers to discover the full value of ad campaigns. Ad Impact applies an exposed-control methodology to measure real changes in consumer behavior for key metrics including viewthrough, conversion, brand-term search activity, visits to consideration sites and competitor sites.

Behavior Match

Want to allocate online marketing dollars more effectively than ever before? Behavior Match identifies the ad publisher sites that reach the consumers who are most ready to respond to clients' marketing efforts – not by their fit with a demographic profile but by the interests and intentions revealed by their overall online behavior. Using the tool, online media buyers can create more precise targeting criteria while increasing the number of publishers in their media buys - the two essential inputs into effective media planning.

Compete Pro Enterprise

Compete PRO Enterprise is a powerful set of online measurement tools that provides advertisers, publishers, and agencies with actionable data to drive business decisions. Are you overwhelmed by an expanding digital universe of consumer and behavioral data? In the dark when it comes to understanding how the competition is winning? Harness the power of Compete PRO Enterprise to discover, take action, and measure marketing performance across the online landscape.

Search Analytics Select

Want to know which keywords are being used by the consumers that you most covet? Search Analytics Select opens and illuminates the black box of search marketing, giving marketers the only tool available that tracks search marketing performance across specific consumer segments. Search marketers use Search Analytics Select to create optimized SEO/SEM campaigns that attract and engage their most important customers.

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