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April 2011 Edition |
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The Flashy Side of Online Travel Deals
The Travel Industry Moves In On Daily Deals |
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Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt Groupe (Jetsetter).
Like the others, travel flash sale sites focus on discounts, typically on lodging, offered only briefly. Most require membership, but that’s often free (just provide an email address). TabletHotels is open to the public, except for access to their “private sales,” which requires consumers to “like” the site on Facebook or follow them on Twitter. Vacationist also offers access through social networking sites. Voyageprive.com appears to be the most exclusive, requiring an invitation from an existing member. However, a Google search for “voyageprive invitation” returned pre-formatted links to the member sign-in page. Read more...
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The Latest Stories From Compete's Blog
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In Defense of Social Media Interns. Karen Costa, Online Marketing Specialist, examines the practice of putting your social media strategy in the hands of an intern and why it may not be such a bad idea.
Pet Project: Inside Compete’s “Animal Lover” Category. Tim Wilson, Sales Director, Online Media & Search, takes a look at patterns in online pet shopping behavior, and offers some insight into how Petco is leading the pack.
Will We See More Consumer Product Releases Through Facebook? Jared DeLuca, Social Media/Marketing Intern, talks about the growing trend among manufacturers and retailers of launching new products through social media.
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So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
How Are Auto Insurance Providers Building Brands? |
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The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention.
Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is closing between the online and offline space as auto insurance companies continue to embrace the merits of a hybrid strategy. While most auto insurance companies generally focus on conservative risk protection, insurers are doing a lot more to get their brand out there and this includes devoting increased resources to advertising in order to keep up with the aggressive marketing pace of the industry.
E.J Schults, a writer for Advertising Age, echoes this point when writing “The top players are doling out the dollars once reserved for categories like beer and travel, pouring impressively lavish budgets into funding splashy campaigns, partnerships with celebrities and rock bands, Facebook pages and Twitter feeds.” Auto insurance companies are spending more year-over-year, and a few insurers are finding success differentiating themselves in the crowded online market. Once merely pesky competitors to giants Allstate and State Farm, GEICO and Progressive are two notable successes that have coupled self-servicing with marketing to make an impact in the online space. A recent study by Advertising Age claimed “93% of consumers recognize a description of GEICO’s advertising, well above the No. 2 most-recognized ad, Progressive, with 82%." Read More...
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Top 10 Gains in Monthly Unique Visitors For March 2011
NFL Draft and Daily Deals Sites Dominate The Web |
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
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As THE event for digital marketers, ad:tech features the industry's most entrepreneurial and innovative marketers. By attending, you'll have the opportunity to network and learn from experts on what's hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing. You can also walk the ad:tech Expo hall floor to meet one-on-one with 300+ influential, leading-edge businesses and experts who specialize in everything from search and publishing to video, mobile and much more.
The purpose of the Search Insider Summit is to bring the best minds in the Search industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective search marketing campaigns. For the 3-day event, we bring in 50 of the top marketing and agency executives responsible for search strategies and search budgets for their companies to network, debate and collaborate about marketing using Search. Attendance for the Summits are capped to ensure conversation, learnings and overall experience is intimate, productive and highly useful.
Join hundreds of Internet executives, online marketers, entrepreneurs, web strategists, bloggers, and investors at the inaugural Digital Summit for expert content on opportunities and trends created by the latest in web innovation. Hear from dozens of industry thought leaders and innovators on topics such as Social Media, Mobile, Cloud Computing, Web Analytics, Online Advertising, Ecommerce, Email, and Search and much more!
Now that the economy is rebuilding, financial marketing teams are looking for new ways to become part of their customers’ daily lives. Many marketers are using the latest digital technologies to give customers the most meaningful experience and to meet the growing demand for mobile financial services. However, the competition to provide the best value-added services is fierce. As you plan your marketing activities, you may wonder how these technologies can help you stand apart from your competitors and drive customer acquisition. That’s why I invite you to join us in Chicago from May 16-18 for Net.Finance 2011:The Premier Financial Services Marketing Conference.
Upcoming Webinar
3 Tools for Targeting Your Display Advertising. Join Compete for a free webinar on April 19, 2011 at 2PM EST.
Successfully targeting your online display advertising has never been more important. In order effectively and efficiently reach your audience, advertisers and media planners need to move from simply purchasing advertising on a website to buying audiences.
In this webinar, we’ll examine the commonly available tools and techniques, and contrast them with behavioral-based targeting using the new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the actual behavior of over 2 million consumers. Register now. Space is limited!
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Digital CMO Summit
Welcome To The Connection Project |
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The Digital CMO Summit is an annual invitation-only event that brings marketing leaders together to discuss how the internet and digital media are transforming their businesses. The intimate size of the summit, with its formal sessions and informal activities, creates an unparalleled opportunity to learn from, influence — and connect with executives from top advertisers, agencies and media companies.
This year, the Digital CMO Summit is called the Connection Project. Why connection “project?” Because it’s a work in progress, and, most important, bigger than just one company. So, join us this May as the Digital CMO Summit heads to New Orleans. What better place to gather than the birthplace of jazz, a musical genre where success is tied to the connections revealed as notes play out. Successful brands find connections as well, and they use them to forge deeper, more profitable customer relationships. The Connection Project celebrates and spotlights these brands, revealing — in their own words –how they are navigating the new digital economy and successfully winning the hearts, minds and wallet-share of today’s connected consumers. For updates on the Digital CMO summit,
Follow on Twitter
Like the Digital CMO Summit on Facebook
Join the Digital CMO Summit group on LinkedIn
Watch video content on YouTube from the 2010 Digital CMO Summit If you missed the DigitalCMO Summit last year, you can replay video content that covers how the internet and digital media are transforming businesses. |
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