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February 2011 Edition |
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Happy Valentine’s Day, e-Retailers!
Love is in the air! |
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Love is in the air, and in most store fronts, which means Valentine’s Day is just around the corner. More than half of consumers surveyed plan to celebrate Valentine’s Day this year and the average consumer will spend $111 on Valentine’s Day gifts. 54% of Valentine’s Day shoppers are going to buy gifts for more than one person. 8 out of 10 will buy a gift for their spouses or significant others and 3 out of 5 plan to buy a gift for a family member.
Consumers are mostly sticking to traditional Valentine’s items. Cards are the most popular gift item, with more than half of all Valentine’s shoppers purchasing a card. More than 1/3 of consumers will give a loved one chocolate or take them out to a restaurant and 28% will give flowers. Read more...
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The Latest Stories From Compete's Blog
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Don't Wish Me Happy Birthday! E-mail marketing gone bad. Drew Fortin explains the how to avoid botching up birthday e-mails for your clients so that they can have a happy birthday without a cluttered inbox.
Monitoring the Social Media Hype. Alo Mukerji cuts through the social media hype and explains how NutshellMail can prevent you from going 'nuts' with all the social media noise out there.
Buy The Flatware, Skip the Husband. Karen Costa, hears nails on a chalk board instead of wedding bells when the wrong e-mail goes to the wrong segment of customers at Crate & Barrel.
We're feeling lovey-dovey this Valentine's Day. To show our thanks, a message from Compete's President. |
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Think with Google
What Google Learned in 2010 |
Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from over 60 research studies with the help of many partners, including Compete and OTX to better understand how consumers are utilizing the web.
The research produced some pretty cool facts like:
Google provides the most dating site search referrals 25% of new vehicle buyers utilize the mobile web during their research process Portable PC shoppers do an average of 14 searches before deciding what to buy 75% of patients research their symptoms before going to a doctor for diagnosis
Watch the video to learn more:
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Top 10 Gains in Monthly Unique Visitors For January 2011
New Year's Resolutions And Tax Season Rule The Web |
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
SES New York
Connect with your Customers - Learn How to Use All Dimensions of Search. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
Upcoming Webinar
Join Compete for a free webinar on February 17, 2011 at 2PM EST. A must-attend for retail professionals looking to improve conversion rates and understand current trends in online shopping behaviors. The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype?
This webinar will explore competitive intelligence and benchmarking as a way to understand what your competitors are doing online. Using popular group buying websites such as Groupon and Livingsocial as a case study, the webinar will use Compete’s Online Channel Effectiveness (OCE) product to show how marketers can gain insights and competitive benchmarks to improve their performance across the entire online sales funnel. Register now. Space is limited!
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Digital CMO Summit
Welcome to the Connection Project |
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The Digital CMO Summit is an annual invitation-only event that brings marketing leaders together to discuss how the internet and digital media are transforming their businesses. The intimate size of the summit, with its formal sessions and informal activities, creates an unparalleled opportunity to learn from, influence — and connect with executives from top advertisers, agencies and media companies.
This year, the Digital CMO Summit is called the Connection Project. Why connection “project?” Because it’s a work in progress, and, most important, bigger than just one company. So, join us this May as the Digital CMO Summit heads to New Orleans. What better place to gather than the birthplace of jazz, a musical genre where success is tied to the connections revealed as notes play out. Successful brands find connections as well, and they use them to forge deeper, more profitable customer relationships. The Connection Project celebrates and spotlights these brands, revealing — in their own words –how they are navigating the new digital economy and successfully winning the hearts, minds and wallet-share of today’s connected consumers. For updates on the Digital CMO summit,
Follow on Twitter
Like the Digital CMO Summit on Facebook
Join the Digital CMO Summit group on LinkedIn
Watch video content on YouTube from the 2010 Digital CMO Summit If you missed the DigitalCMO Summit last year, you can replay video content that covers how the internet and digital media are transforming businesses.
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