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January 2011 Edition |
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CES Round-up
CES 2011 Information from Compete's Technology & Entertainment Experts |
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The International Consumer Electronics Show is like an extra Christmas for those of us who follow the world of gadgets and 2011’s Show was no exception. Among the more exciting announcements were Sony bringing a consumer-level 3D camcorder to the market, Verizon announcing a powerful 4G smartphone lineup, and Toshiba displaying a 3DTV that doesn’t require 3D glasses. Motorola Mobility was undoubtedly one of the biggest presences at CES 2011, formally announcing category-leading products in both the tablet and smartphone markets. CES seemed to be a symbolic moment for Motorola, representing a two-year turn-around from the brink of irrelevance to being back in a position of leadership, announcing new, innovative products with both AT&T and Verizon.
In the ever-growing tablet market, Motorola announced a 4G tablet called the Xoom that will launch this spring and eventually take advantage of Verizon’s 4G network, a device that should immediately compete with the upcoming BlackBerry Playbook as well as the Apple iPad and Samsung Galaxy Tab. On the smartphone side, several devices were announced, but the most noteworthy were the Motorola Atrix launching on AT&T and the DROID Bionic on Verizon – two devices offering the most powerful smartphone processors available and 4G speed. The Atrix even brought something completely new to the smartphone market: the option to be docked into a laptop for business use or an HDTV connector for home computing and media playback.
Motorola’s flurry of announcements helped its website gain increased reach in the days immediately following CES. Compete.com tracks daily reach, which is a measure of how many people visit a website as a percentage of all U.S. Internet users online.
CES 2011 kicked off on January 5, and as you can see, Daily Reach for Motorola.com increased significantly over the following days – in fact, daily reach increased 79% by January 9, compared to its level on January 4 just before CES began. This peak of Daily Reach on January 9 represented the highest day of reach for Motorola.com in nearly 6 months, since the dual launches of Motorola’s DROID 2 and DROID Pro at Verizon last summer.
With that said Motorola’s challenge going forward is to keep up that consumer interest and not let it merely be a CES “bubble” of interest that pops shortly after. While it is bringing strong products to the market, it’s also competing against major products like the upcoming BlackBerry Playbook and even the recently-announced iPhone 4 at Verizon. With such intense competition, Motorola will need all the consumer awareness it can get to continue to win over shoppers in an increasingly busy device marketplace.
Download our Free Whitepaper on Consumer Electronics in 2010: The Year in 3DTVs, Tablets, eReaders, and
Smartphones. |
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The Latest Stories From Compete's Blog
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Quora crazed? So are we! Lindsey Mark, avid social media buff, proclaims her love for Quora and writes it a love note just in time for Valentine's Day. Fourloko gets to buzzed it buzzes off she shelves. Matt Cordaro examines the Fourloko hype, the crackdown, and the hang 'over-kill' of marketing hype around the beverage.
Foursquare! Gowalla! Check-ins! Oh my! Karen Costa, location-based service skeptic, asks "Why bother" in "I'm The Mayor! So what?"
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Stranded at Sea(rch)
Carnival Splendor's Impact on Search Traffic to Carnival.com |
On November 9, 2010, a fire erupted in the engine room of the relatively new, 4,500-passenger Carnival Splendor while sailing off the coast of Mexico. Despite no injuries on board, passengers were stranded at sea for three days and the ship had to be towed back to San Diego harbor. While obviously creating a major travel disruption for Splendor cruisers, the event was picked up by the major news services bringing the fire to the attention of more than just those on board.
To investigate the extent to which the Splendor fire impacted consumer online research, Compete used its ability to track search across the internet to uncover variances in the way specific keywords refer traffic. We assessed referrals to categories of websites as well as to Carnival.com and the sites of two major cruise rivals: Norwegian and Royal Caribbean. We include the term set “Carnival Splendor” and for context “Carnival Dream” and “Norwegian Epic,” to assess same brand and cross-brand variances. This helps expose how the Splendor event altered consumer research behavior and, subsequently, website traffic.
Cruise Site Traffic Sources: Upon first glance, traffic sources to the three major cruise brand sites, Carnival.com, NCL.com and RoyalCaribbean.com, were fairly consistent across source categories. For instance, Direct Referrals accounted for 21% of site traffic across all three brands while traffic from Web Portals and Search accounted for between 27% (NCL.com) and 32% (Carnival.com).
Search Category Destinations by Term: However, a deeper dive into actual search referrals and key search terms tells a different story. Searches on the keyword “Carnival Splendor” referred users to news or personal networking sites more than 40% of the time over the past three months, compared to 3% for searches on “Carnival Dream” and 9% for “Norwegian Epic.” This has had a direct impact on the share of searches actually driving traffic to the brand site itself: Only 9% of searches on “Carnival Splendor” referred traffic to Carnival.com vs. 31% for “Carnival Dream” and 40% for “Norwegian Epic” (to NCL.com). Read More...
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Top 10 Gains in Monthly Unique Visitors For December 2010
The Holiday Season Takes The Web By Storm |
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Upcoming Events
Meet Compete At These Upcoming Events |
Online Marketing Summit
The Online Marketing Summit Annual Event, the premier educational event for marketing, internet and business professionals, is back in San Diego this February. Join over 1,000 of your marketing and internet peers and hear from industry leading expert practitioners teaching best practices in the areas of: Social Media, Search (SEO and PPC), Demand Generation, Conversion, Email, Analytics, Integrated Marketing, Mobile, Online Advertising, Affiliate Marketing, eCommerce and Website Strategy. Thought leaders, authors, world-class brand marketers and proven practitioners will all be sharing their case studies and successes secrets from the front lines of online marketing.
SES New York
Connect with your Customers - Learn How to Use All Dimensions of Search. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
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Digital CMO Summit
Videos Your Boss Wants You To View At Work |
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If you missed the DigitalCMO Summit this year, you can replay video content that covers how the internet and digital media are transforming businesses.
The industry's leading marketers and thought leaders share their first-hand experiences from their organizations and discuss how data and analytics are becoming inseparable components of the creation and implementation of effective marketing campaigns. Presenters include Eric Salama - Kantar, Jeff Hayzlett - Eastman Kodak, Richard Calacci - CBSSportsline and other top-ranked CMO's.
DigitalCMO Summit Topics Include:
- How leading companies are now achieving measurable brand awareness online
- New techniques for targeting profitable customer segments and proving effectiveness
- Changing approaches to advertising creative that make online branding even more powerful
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Best practices for online media planning and long-term advertising effectiveness
View Compete's YouTube Channel. |
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