June 2011 Edition

Four Things You Might Not Know About Twitter

How do consumers actually use the microblogging service?

Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter.

1. Twitter users are more likely to engage with the service through a mobile device than are users of other social media platforms. 43% of Twitter account holders utilize the service through a mobile device compared to 34% and 9% for Facebook and LinkedIn respectively. Twitter is well positioned to capitalize on the macro trend of a greater proportion of internet browsing activity shifting to smartphone and tablet devices. See chart below for usage breakdown by device.

2. Twitter drives integration across consumer media channels. 17% of Twitter users tweet about a TV show while watching the show. Clearly this illustrates that many consumers interact with multiple forms of media at the same time. It presents an opportunity for marketers to create compelling TV campaigns, as these commercials not only reach the direct TV audience, but also have the opportunity to scale once tweeted. See chart below for details on Twitter usage by activity. Read more...

The Latest Stories From Compete's Blog

Consumers Weigh In on the Digital Wallet. Jennifer Johnston Canfield, Senior Associate of Financial Services, takes a look at how consumers feel about the recently announced Google Wallet and other potential mobile payment solutions.

Does Reading Profiles on Dating Sites Leave Time for Actual Dating? Jamie Claar, Senior Product Manager of International, explores the data analysis that takes place on dating sites and which sites are doing the best job of making it easy for people to actually go on dates.

The Year of the Cloud. Matt McGlinn, Senior Associate of Technology & Entertainment, looks in to the recent cloud offerings of three tech giants and how a cloud technology battle will be good for music consumers.

Online Retailer Outlook: A more taxing future?

A look at how an "Amazon Tax" could affect consumer behavior

There has been no shortage of press on Amazon’s ongoing battles with states over internet taxation. As a quick refresher, a 1992 Supreme Court ruling delcared that states could require retailers to collect sales tax only if they have a physical presence, such as stores or headquarters, in the state where the buyer lives.

Given this ruling pre-dated the explosion of online commerce, individual states have been testing this definition to various degrees. In Illinois, any online retailer with affiliates in that state are required to collect an online sales tax. Amazon fired all of its affiliates in Illinois. Nevada and Texas are among the other states contemplating legislation that would require online retailers to begin collecting sales tax for various reasons including the presence of an Amazon distribution center in the state.

We asked consumers in our spring Compete Online Shopper Intelligence survey how a hypothetical Internet sales tax – or “Amazon tax” as it is commonly referred to – would influence online shopper buying habits. The reality is that the impact will be felt less by the behemoth Amazon and more by the smaller retailers. Read More...

Top 10 Gains in Monthly Unique Visitors For May 2011

Mother's Day, Schwarzenegger, and Bin Laden Dominate The Web

Upcoming Events & Webinars

Meet Compete At These Upcoming Events

Whatever brings you to the Summit - expect even more of it in 2011. More of the inside skinny from leading practitioners. More wisdom from iconic keynotes. More candid conversations and productive networking with hundreds of industry peers. And more partnerships to be forged in the EXPO Hall.

Now in its 13th year, SES is organized by its Advisory Board and the leading online marketing publications ClickZ and Search Engine Watch. The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!) covering Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more.

As THE event for digital marketers, ad:tech New York features the industry's most entrepreneurial and innovative marketers. By attending, you'll have the opportunity to network and learn from experts on what's hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing. You can also walk the ad:tech Expo hall floor to meet one-on-one with 300+ influential, leading-edge businesses and experts who specialize in everything from search and publishing to video, mobile and much more.

Upcoming Webinar

3 Tools for Understanding Ad Reach: Did my display campaign reach anybody I care about?. Join Compete for a free webinar on June 23, 2011 at 2PM EDT.

As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about?

This webinar will review multiple techniques for tracking advertising reach and identify gaps in these systems, and show how Compete’s Ad R/F™ product can help you optimize your display campaigns.

You will learn:

-How to use reach and frequency metrics to optimize reach and minimize spend

-How to determine the demographic composition of your campaign audience

-Which websites perform the best in your ad campaigns

All attendees will receive a link to the recorded webinar after the webcast. Register now. Space is limited!

Digital CMO Summit

Digital CMO Series – The Connection Project

The Compete Digital CMO Series is back! Over the next few months we will be sharing with you fresh insights, interviews and videos – from industry leaders who are navigating the new digital economy and successfully winning the hearts, minds and wallet share of today’s digitally connected consumers.

At the Digital CMO Summit we spoke a lot about the importance of making connections. From building personal connections, to connecting data sets, to finding new and innovative ways to connect with consumers – the event theme The Connection Project can mean something different to each of us. Featured this week are a few one-minute interviews with attendees– so let’s hear what The Connection Project means to them. Read More...

Keep in touch with the Digital CMO Summit on Twitter, Facebook, and LinkedIn.

You can watch video content on YouTube from the 2011 Digital CMO Summit. If you missed the Digital CMO Summit last year, you can replay video content that covers how the internet and digital media are transforming businesses.

Compete In The News

	Google and Search
	Compete, Ground Truth partner for screen identification capability
	Compete Takes a Look at SES NY, Released Twitter Bot
	More...

Upcoming Events

	Shop.org Annual Summit
	SES San Francisco
	ad:tech New York
	More...

Compete Press

	Kantar Media's Compete and Ground Truth Launch Two-screen View of Digital Consumer Behavior
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Previous Newsletters

	May 2011
	April 2011
	March 2011
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