Whatever brings you to the Summit - expect even more of it in 2011. More of the inside skinny from leading practitioners. More wisdom from iconic keynotes. More candid conversations and productive networking with hundreds of industry peers. And more partnerships to be forged in the EXPO Hall.
Now in its 13th year, SES is organized by its Advisory Board and the leading online marketing publications ClickZ and Search Engine Watch. The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!) covering Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more.
As THE event for digital marketers, ad:tech New York features the industry's most entrepreneurial and innovative marketers. By attending, you'll have the opportunity to network and learn from experts on what's hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing. You can also walk the ad:tech Expo hall floor to meet one-on-one with 300+ influential, leading-edge businesses and experts who specialize in everything from search and publishing to video, mobile and much more.
3 Tools for Understanding Ad Reach: Did my display campaign reach anybody I care about?. Join Compete for a free webinar on June 23, 2011 at 2PM EDT.
As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about?
This webinar will review multiple techniques for tracking advertising reach and identify gaps in these systems, and show how Compete’s Ad R/F™ product can help you optimize your display campaigns.
You will learn:
-How to use reach and frequency metrics to optimize reach and minimize spend
-How to determine the demographic composition of your campaign audience
-Which websites perform the best in your ad campaigns
All attendees will receive a link to the recorded webinar after the webcast. Register now. Space is limited!