|
March 2011 Edition |
|
|
| |
|
|
Facebook, Fans and Friends
Are You Cashing In? |
|
In the month of January, Facebook.com hosted approximately 127,510,914 unique visitors (UVs). Of the 127.5 million UVs, just over 75 million (58.9 percent) became a fan of a page during January. Let’s pause for a moment and consider that. In January alone, just under half of Facebook’s uniques became a fan of a page. Seventy five million fans means 75 million potential consumer connections for marketers to target. And don’t forget about the friends of those fans! Taking that into account, the number of consumers touched by a brand increases exponentially.
Even with a large and prominent brand like Target whose Facebook brand page has 3,935,900 fans, with the newer Facebook features such as Sponsored Stories, even if each of those fans had 100 friends, Target now has the opportunity to reach over 393 million consumers on Facebook.
Read more... |
| |
|
|
The Latest Stories From Compete's Blog |
|
What Does Innovative Marketing Mean To You And Your Organization? Karen Costa, Online Marketing Specialist, asks marketers to question why they do what they do and how to become a more ROI driven marketer.
Apple's Untapped Market: The Two Year Old. Aaron Smolick, Senior Director of Marketing, wonders whether Apple products are high-end toys for kids. Are toddlers Apple's next target market?
|
| |
|
|
Gassing Up Your Car, Via The Internet
Find the Cheapest Gallon of Gas Online |
I don’t know about you, but I’ve been cringing every time my gas tank gets near empty – and it is not because of a frigid winter. As gas prices go up, I find myself trying to pay attention to the best price on a gallon of gas in my neighborhood. I am not doing a good job of remembering what I see.
Thanks to sites like gasbuddy.com, I don’t need to remember anymore. It is one of several sites that have emerged to educate value-conscious consumers where they can find the cheapest gallon of gas in their neighborhood. So, how are the most recent gas price spikes treating GasBuddy.com? Read more... |
| |
|
|
Touchdown for the Big Game
Did Ads Leave A Lasting Impression for US Consumers? |
The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales.
First Down: Recollection
Compete asked about 700 online consumers which auto brand first came to find when thinking about the Big Game. Respondents could choose any brand. Of those that watched the game, one in five recalled seeing a Chevrolet ad, with Chrysler and Volkswagen second and third.
Second Down:
Stated Influence
We asked the same consumers the extent to which Big Game ads were more or less effective than other ads in influencing automotive research and buying decisions. The strongest results were on brand, with 16% of respondents reporting Big Game ads better influence which brand to research (sum of the two columns) and the brand to purchase. However, the most respondents stated Big Game ads have the same impact as other ads (not shown). Read more...
|
| |
|
|
Top 10 Gains in Monthly Unique Visitors For February 2011
Tax Season Rules The Web |
|
| |
|
Mobile Apps & How They're Revolutionizing Search
What Google Learned in 2010 |
Were you at SMX West last week? Danielle Nohe, Director, Technology & Entertainment from Compete spoke about mobile apps and how they're revolutionizing search.
The slides from Danielle's presentation are available on SlideShare.
You'll gain insights on:
- How Compete's products help marketers increase online and offline marketing effectiveness based on online behaviors and survey responses from millions of consumers
- How often smartphone users access information from the phones
- How consumers use apps vs web browsers on their phones
- How often consumers visit app stores and frequency of downloads
- Information on QR codes, mobile advertising, and consumer behaviors
|
| |
|
|
Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
Compete Speakers:
Karen Costa is presenting 5 Steps to Online Marketing Success Using Competitive Intelligence on March 23 at 12:10PM EST
Michael Perlman is presenting Plush Search: How Luxury Brands & Invitation Only Deals Sites are Making a Killing with Search Marketing on March 24 at 2:15PM EST
Compete Speakers:
Michael Perlmanis speaking at OMMA Metrics and Measurement on the Optimizing the Digital Experience: Testing Ads, Landing Pages, Content, and Features to Improve Conversion panel on March 23 at 2:15PM EST
Jon Bremmer is also on a panel at OMMA Metrics and Measurement on the Transforming Traditional Qualitative Research with Digital Data: Is it Possible and Where Do You Begin? panel on March 23 at 3:15PM EST
Compete Speakers:
Adam Guy is moderating the Ecosystem Debate – Is it Time to Overhaul the System? panel at CTIA on March 21 at 4:20PM EST
Upcoming Webinar
3 Gaps in your ad data. You don't know what you don't know. Join Compete for a free webinar on March 17, 2011 at 2PM EST. Systems like Omniture, Doubleclick, and Atlas offer detailed analytics on media performance. But-despite the extensiveness of their reporting-what aren't they telling you?
This webinar will reveal truths about your advertising that you can only gain by using a panel-based measurement. We'll identify the gaps in the data made available in the most popular advertising systems and show how Compete's Suite of media measurement solutions can bring new insights to your advertising campaigns .Register now. Space is limited!
|
| |
|
|
Digital CMO Summit
Welcome to the Connection Project |
|
The Digital CMO Summit is an annual invitation-only event that brings marketing leaders together to discuss how the internet and digital media are transforming their businesses. The intimate size of the summit, with its formal sessions and informal activities, creates an unparalleled opportunity to learn from, influence — and connect with executives from top advertisers, agencies and media companies.
This year, the Digital CMO Summit is called the Connection Project. Why connection “project?” Because it’s a work in progress, and, most important, bigger than just one company. So, join us this May as the Digital CMO Summit heads to New Orleans. What better place to gather than the birthplace of jazz, a musical genre where success is tied to the connections revealed as notes play out. Successful brands find connections as well, and they use them to forge deeper, more profitable customer relationships. The Connection Project celebrates and spotlights these brands, revealing — in their own words –how they are navigating the new digital economy and successfully winning the hearts, minds and wallet-share of today’s connected consumers. For updates on the Digital CMO summit,
Follow on Twitter
Like the Digital CMO Summit on Facebook
Join the Digital CMO Summit group on LinkedIn
Watch video content on YouTube from the 2010 Digital CMO Summit If you missed the DigitalCMO Summit last year, you can replay video content that covers how the internet and digital media are transforming businesses. |
| |
| |
