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March 2012 Edition |
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A Mild Winter Brings Fewer Searches
Searches for snow related terms fell this year, “snow blowers” fell 68% YOY, and “snow boots” was down 60% |
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For most parts of the country, this winter has been relatively snow-free. Here in Boston, we only had 6.8 inches of snow this January—compared to a whopping 60.8 inches last year. Many people are enjoying the break from harsh winter weather, happy to leave their heavy coats and boots at home. However, others are bemoaning the lack of snow, waiting for that one storm that will bring better skiing conditions or a day off from school. Online retailers may also be waiting for snow, as winter weather often brings sales in the form of apparel and recreational gear. I decided to take a look at some of Compete’s data to see just how much this mild weather has influenced shopping patterns this year.
I looked at all searches containing the words “ski” or “snow” that led to an online retailer in January of this year and last year. Not surprisingly, volumes had dropped significantly, with overall searches down 44% from last year. Read more...
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The Latest Stories From Compete's Blog
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msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing. Jin Han, Director, Agency & Publisher Solutions, writes about MSN’s newest service, msnNOW.
With the Launch of its New Web Store, Could The Fancy Overtake Pinterest? Kendra Bissonnette, Social Media Co-Op, discusses The Fancy’s web store and how it could impact Pinterest.
What’s the Deal with Travel Promotions? Lincoln Merrihew, Managing Director of Automotive and Travel, evaluates several airline promotions in December.
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MSOs Scrambling for PayTV Solutions
Our Compete survey gives us consumer insights on the TV market |
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With existing players like, Apple TV, Netflix, Hulu, XfinityTV, Boxee, and emerging players like Amazon, the Over-the-Top(OTT) space continues to grow. Consumers are exposed to more and more options and these options are cheaper!
According to a recent Compete survey, 15% of consumers are not at all likely to subscribe to PayTV service in the next 6 months. This is a powerful number and only expected to grow. So what does this mean for the traditional MSOs and PayTV? Read More...
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Ten Sites Seeing Rapid Growth In Monthly Unique Visitors For February 2012
Valentine's Day And Tax Season Rule the Web |
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Whether you’re using emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, or increase brand awareness, email marketing is undoubtedly one of the most important parts of your online marketing strategy. In this free report, we’ll take a look into the consumer behavior of four of the most popular web-based email providers to help you maximize the effectiveness of your email marketing campaigns. Download The State of Email today!
2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. At an OEM level we saw the continued rebound of General Motors and Chrysler Group post-bankruptcy as well as significant strides in market share by Hyundai, Kia and Volkswagen. To find out more, download this free report, U.S. Auto Industry: 2011 in Review!
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
Adobe Digital Marketing Summit is where the cutting edge of digital marketing is discussed and announced. Last year’s Summit featured the announcement of Adobe® SocialAnalytics, the next generation platform for the Adobe Digital Marketing Suite, new Adobe acquisitions, and Media Rating Council accreditation for four Adobe SiteCatalyst® metrics. Be the first to witness this year’s product announcements, news, and industry trends from the Adobe Digital Marketing community.
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