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May 2011 Edition |
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Competition is Cool for Consumers, Especially in Online Banking
Look out ING Direct, here comes Ally Financial! |
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Banking fees: I hate them. More and more of these fees are getting added onto my banking statement and it is bothersome. It’s getting difficult to find a bank that does not have some kind of fee associated with its banking products. However, one bank is making online banking easier and less costly for the customer, and doing so with restrictions placed upon it by the government. With Compete’s data we can see just how far it has come.
On March 31st Ally Financial filed for an initial public offering (IPO), expecting to pay back the bulk of its TARP money to the U.S. Treasury. The Treasury at the moment holds a 73.8% majority share after GMAC financial needed a bailout during the financial crisis of 2008. The former finance unit of GMAC is not just looking to repay their loan, but with interest and while doing so become a leader in the online banking space. Ally’s marketed rates have not been the highest in the industry, however, Ally has seen substantial growth during 2010 and into 2011. Recently, Ally has expanded the products it offers online to include auto loans. Read more...
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The Latest Stories From Compete's Blog
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How Video, Social Media, and Brand Advocacy are Shifting Disaster Relief & Non-Profit Marketing Efforts. Lindsey Mark, Client Relations, takes a look at how disaster relief efforts like those recently in Japan are affected by the way we use digital media.
Behind the Code: SES New York and the #DataNuggets Twitter Bot. Russ Capasso, Quality Assurance Engineer, interviews our resident digital marketing intern about his adventure to Search Engine Strategies in New York with the Compete team and how they used a Twitter bot in a unique way to serve up some awesome nuggets of Compete data on-demand.
Why Email Marketing is Like Dating. Karen Costa, Online Marketing Specialist, explains how building relationships with your customers through email marketing is a lot like dating.
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Weather or Not
Bad Winter Had You Stuck Inside? You're Not Alone! |
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Although spring is upon us, many still remember this past winter, which for many parts of the country was among the worst on record. And anyone traveling during those storms is all too familiar with the blizzard of delays, cancellations, and related lost business.
Winter: Web Wins
Compete leveraged its ability to survey the digital general population by asking consumers about how they see last winter’s weather impacting future travel plans. For example, people might travel more to flee winter weather, or less to avoid weather-related headaches. Results favor the latter: a greater share said they would be less likely to travel. Not surprisingly, Flying fared the worst (arguably the most susceptible to winter weather) and Hotel fared the best.
The Internet, however, looks to be a clear winner and that may represent a key business opportunity for OTAs, suppliers, social sites, and others in the space. For example, tailoring advertising messaging to weather-sensitive consumers may help drive traffic. So could offering less stringent cancellation policies or better weather-centric travel insurance, or at least displaying the policies more prominently. Another option is to offer travel insurance to loyalty members or as a reward for booking early. Leveraging this opportunity will in part hinge on the placement and effectiveness of messaging, such as on sites like Weather.com, and also through optimizing other outreach tactics, such as email. Read More...
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Top 10 Gains in Monthly Unique Visitors For April 2011
Baseball Season Dominates The Web |
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
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Now that the economy is rebuilding, financial marketing teams are looking for new ways to become part of their customers’ daily lives. Many marketers are using the latest digital technologies to give customers the most meaningful experience and to meet the growing demand for mobile financial services. However, the competition to provide the best value-added services is fierce. As you plan your marketing activities, you may wonder how these technologies can help you stand apart from your competitors and drive customer acquisition. That’s why I invite you to join us in Chicago from May 16-18 for Net.Finance 2011:The Premier Financial Services Marketing Conference.
Join hundreds of Internet executives, online marketers, entrepreneurs, web strategists, bloggers, and investors at the inaugural Digital Summit for expert content on opportunities and trends created by the latest in web innovation. Hear from dozens of industry thought leaders and innovators on topics such as Social Media, Mobile, Cloud Computing, Web Analytics, Online Advertising, Ecommerce, Email, and Search and much more!
The acceleration of technological change is having a profound impact on audience measurement and consumer use of media across the globe. What fundamental changes are on the horizon? How will the role of research be affected? Take advantage of two days of keynotes, panels, research paper presentations and networking opportunities that will provide a deep-dive into these issues.
Whatever brings you to the Summit - expect even more of it in 2011. More of the inside skinny from leading practitioners. More wisdom from iconic keynotes. More candid conversations and productive networking with hundreds of industry peers. And more partnerships to be forged in the EXPO Hall.
Upcoming Webinar
The Compete Online Retail 2011 Q1 Review. Join Compete for a free webinar on May 17, 2011 at 2PM EDT.
There are so many numbers and headlines being thrown out there about the performance of the retail online channel. Don’t you wish there was a way to gauge retailer performance online with a few key measures? Wouldn’t it be great if there was some data to help decide how successful headline-making announcements in Retail have been?
Join us for a live webcast as Compete publishes its inaugural Retail Quarterly Update on Tuesday, May 17!
This interactive forum will highlight new online Retail research published by Compete:
-Impact of Facebook on Retail
-How ship-to-store is performing across some of the major online retailers
-Preview what a potential sales tax on online retailers such as Amazon would mean
All attendees will receive access to a complimentary copy of the report after the webcast. Register now. Space is limited!
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Digital CMO Summit
Welcome To The Connection Project |
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This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy. N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill of Mardi Gras floats, gumbo, music, the Bayou, and much, much more.
Kicking off the Summit for us this year was Chris Schultz of VooDoo Ventures. Chris calls New Orleans his home, and is a proud parent to many ventures in and around New Orleans. He’s Founder at @voodoo, co-founder of @launchpad, partner of @flatsourcing, and in his spare time throws @launchfest & @tribecon.
Chris told us a great story of the spirit of New Orleans pre and post Katrina. He’d love to bring new ventures to New Orleans and continue to help the city recover from the lingering effects of the hurricane. The @compete team did their part by teaming up with Habitat for Humanity and priming and painting a house nearby. For pictures of the team, head on over to Facebook or Flickr. Read More...
Keep in touch with the Digital CMO Summit on Twitter, Facebook, and LinkedIn.
You can watch video content on YouTube from the 2011 Digital CMO Summit. If you missed the Digital CMO Summit last year, you can replay video content that covers how the internet and digital media are transforming businesses. |
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