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May 2012 Edition |
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At what price can the pace be sustained? Insights into Nissan’s 10% Market Share Goal
Can Nissan hold at least 10 percent of U.S. sales? |
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Beginning in the 4th quarter of 2011, Nissan’s CEO Carlos Ghosn has proclaimed that the automaker will seek to hold at least 10 percent of U.S. sales nationally (and in every major region of the country) within three years. A leading reason for Ghosn’s aggressive forecast is the momentum that the brand hopes to receive from multiple upcoming launches (e.g., Altima, Sentra, Pathfinder, and JX). To provide further credence to Ghosn’s aggressive forecast, Nissan’s share of U.S. sales has steadily increased since 2009. During that timeframe, Nissan’s share has increased from 7.4% to 8.2% (see chart below – click to enlarge).
Read more...
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The Latest Stories From Compete's Blog
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Instagram vs. Picplz – The Tale of Two Photo Apps. Damian Roskill, Managing Director of Marketing, compares photo sharing apps Instagram and Picplz in light of Facebook’s acquisition of Instagram.
Let’s Get Personal: The New Content Discovery. Eric Keating, Online Marketing and Analytics Manager, discusses the role of online media aggregators in content discovery.
Looking for Love Online. Tim Keene, Inside Sales Representative, writes about the search strategies of several of today’s popular dating sites.
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Gilt is Guilty of Exclusion
Gilt’s recent campaign targets only new members, leaves existing users feeling left out |
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I have always thought of ladies with bags covered in designer logos as walking advertisements. However, I understand and appreciate the high quality materials and level of craftsmanship that comes with the premium price tag. Being one who is drawn to deals and always wanting a bargain, I turn to flash sale sites to look for designer goods. Recently, I visited Gilt.com, a flash sale site that offers lower prices on luxury brands, and found the perfect bag for spring. I definitely felt guilty for coveting a tote that was equal to two round-trip tickets to the Caribbean. Do I really need this bag? Should I splurge or save for that vacation? Let’s just say, I did not give in to my spending habit.
Just the other day, I received an email offer from United that would help me get my bag and earn miles toward my trip. How could I pass up on this offer? Easily, since the fine print states that the “offer is limited to new Gilt members only.”
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Ten Sites Seeing Rapid Growth In Monthly Unique Visitors For April 2012
Baseball, Hockey Playoffs, and the NFL Draft Rule the Web |
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The State of Search
For digital marketers, search marketing is consistently the biggest driver of ROI and you can’t afford to ignore trends in consumer behavior that will help you beat your competitors’ search efforts. Using insights gathered from Compete PRO data, we investigate the top three search engines, Bing, Google, and Yahoo, to see how consumer behavior is changing and what marketers can do with that knowledge. Download The State of Search for free today!
The Impact of the Mobile Shopper
This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. To find out more, download this free report, U.S. Auto Industry: 2011 in Review!
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
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Events
Now that the economy is rebuilding, financial marketing teams are looking for new ways to become part of their customers’ daily lives. Many marketers are using the latest digital technologies to give customers the most meaningful experience and to meet the growing demand for mobile financial services. However, the competition to provide the best value-added services is fierce. As you plan your marketing activities, you may wonder how these technologies can help you stand apart from your competitors and drive customer acquisition. Find us in Chandler, AZ from May 21-23 for Net.Finance 2012: The Premier Financial Services Marketing Conference.
Webinars
How Ad Effectiveness Tools Can Help Optimize Your Media Strategy
Join Compete for a free webinar on May 30, 2012 at 2PM EDT/11AM PDT. Are you able to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete Advertising Effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior.
Register now!
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