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With Halloween behind us, consumers are turning their attentions to the winter holidays. As of November 7, 61% of respondents in the latest Compete Holiday Insights™ survey indicated they had begun their Holiday shopping. There is still plenty of shopping ahead, though, as only 14% of consumers had completed more than half of their expected shopping.
Last week marked a turning point in where people are spending their money. For the first time since the beginning of October, people shopping for Holiday items spent more money online than in-stores. On average, consumers spend $185 online, up 30% from 2 weeks prior, where as offline spend averaged $175, down 32% from 2 weeks prior.
Amazon is still the go-to online retailer, but is losing ground. While shopping at Amazon decreased 6-percentage points to 47% of online shoppers, fellow online pureplays eBay and Overstock garnered attracted more shoppers. Purchase rate at eBay increase 7-percentage points to 25% and Overstock’s increased 4 points to 13%. When it comes to brick and mortar e-retailers, 16% of shoppers reported purchasing Holiday items from Walmart.com versus 10% from Target.com. Sears.com saw a 4 point bump in shopping, up to 9%, perhaps due to its 3-Day “Better Than Black Friday Sale” last weekend. Read more...
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The new General Motors is about to officially take its place with its looming IPO and the evolution of its product line up. Key new models from Chevrolet – the recently launched Cruze and new Volt – are critical models that showcase what’s new in design, technology and marketing from GM.
Given their importance to GM, Compete assessed how both vehicles are doing in their early stages of launch and versus some key competitive new vehicle launches that are going on right now. We analyzed shopper behavior of in-market prospects via Compete’s proprietary measure of new vehicle demand derived from observing online shopping activity on 3rd party auto web sites such as kbb.com and edmunds.com. From that, we quantify how many people shopped a particular vehicle as well as what other vehicles they shopped. In general, the best launches feature a lot of shoppers and cross-shopping of few other vehicles—or at least cross-shopping of vehicles in the target competitive set.
The early results for both models are very encouraging. Cruze especially has come out of the gate very fast as the reported heavy ad spend behind the launch appears to be producing results. Demand is in line with the recently-launched Fiesta which has been a huge success for Ford and it is outdistancing the new Honda CR-Z which was launched in September concurrent with Cruze.
The first ads for the Chevy Volt, GM’s first plug-in extended range electric vehicle, launched late last month during the World Series. While its demand ramp up has been less dramatic than the Cruze’s it is sure to continue to receive significant attention as retail production begins later in November. Already, though, it has clearly built a solid base of interested shoppers. Read more... |
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