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October 2010 Edition |
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Compete Launches An Enhaced API
Pipe the analytics metrics of any website directly into your own app or website. |
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The Compete API gives organizations direct access to Compete’s enormous database of analytics metrics for any website. Analysts, Marketers, and Publishers alike can seamlessly integrate Compete’s data within their own reporting tools, applications, or website content. Basic access to our API is free. A premium version of our API is available for organizations with large call volumes or who want access to advanced metrics.
What Exactly is an API?
An API (application programming interface), is a convenient web service that acts as a middleman and a translator between two unrelated systems or applications; in this case Compete's database of web metrics and your external application.
Your application will ask for data with a “call“ that the API translates into a query in our databases. The database then returns data that the API again translates into a format that your Application can use. This allows for flexible integration into your existing website, application, or services. So with a little bit of code, you can basically use the Compete API to talk directly to large banks of data in a format that you're familiar with.
To learn more about Compete's API, visit our website to learn more.
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The Latest Stories From Compete's Blog
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Movember Grows More Than Just Mustaches. Karen Costa, online marketing specialist, talks about how social media activates communities to support a cause with a focus on Movember.
What Drives Shopping Behaviors Among Women? Jessica Lin, analyzes consumer trends in online shopping as we approach the retail holiday season.
Online Football Power Rankings. Chris Bulger analyzes the Daily Reach for sites in the NFL Team Sites category. Daily Reach is defined by how many people visit a specific site as a percentage of all daily U.S. Internet users.
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Welcome Holiday Season 2010!
Compete's Retail Practice |
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The holiday shopping season seems to get earlier and earlier every year. According to the Compete Holiday Insights™ survey, consumers have already begun crossing items off of their shopping lists. As of October 11, half of consumers surveyed had started their holiday shopping for the year and 16% had completed at least 25 percent of their shopping.
Among people shopping during the week of October 4-10, clothing and shoes as well as toys and games were the most shopped items, with 37 percent and 33 percent of shoppers that week purchasing these items. Read more.
To learn more about Compete's Retail practice, visit our website.
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Top 10 Gains in Monthly Unique Visitors For September 2010
Fans cling to the TV as Football Season Begins and Baseball Season Winds Down |
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Upcoming Events
Meet Compete At These Upcoming Events |
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MSM Events Tour from Coast to Coast
Monitoring Social Media is a series of one-day conferences taking place in San Francisco (October 21) and New York (November 4). Each event will bring together monitoring experts and business to discuss the latest tools and techniques for listening to and engaging with customers online. Pulse readers can get 10% off the ticket price for any of these events by entering the discount code "compete" at checkout.
ad:tech NY
Attending ad:tech NY? Compete will be co-exhibiting with Kantar Media. Booth #1911. Use code kamedia to get $200 off of a full conference pass.
PhoCusWright Conference
Compete will share updates to the proprietary analysis it presented at the 2009 PhoCusWright Conference. The 2009 version addressed consumer elasticity in the travel space by category, including identifying early indicators of the recovery. While everyone in the travel space had hoped that by 2010 they would be basking in the glow of recovery, at best consumers have sent mixed signals. This 2010 presentation will update the industry on the recovery indicators and offer insights on how to manage through the mixed signals.
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Digital 180 Content Section
Videos Your Boss Wants You To View At Work |
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If you missed the DigitalCMO Summit this year, you can replay video content that covers how the internet and digital media are transforming businesses.
The industry's leading marketers and thought leaders share their first-hand experiences from their organizations and discuss how data and analytics are becoming inseparable components of the creation and implementation of effective marketing campaigns. Presenters include Eric Salama - Kantar, Jeff Hayzlett - Eastman Kodak, Richard Calacci - CBSSportsline and other top-ranked CMO's.
DigitalCMO Summit Topics Include:
- How leading companies are now achieving measurable brand awareness online
- New techniques for targeting profitable customer segments and proving effectiveness
- Changing approaches to advertising creative that make online branding even more powerful
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Best practices for online media planning and long-term advertising effectiveness
View Compete's YouTube Channel. |
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