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October 2011 Edition |
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Chrysler Pre and Post-Bankruptcy Analysis
A comparative study on the demand performance of Chrysler, Dodge, and Jeep from May 2007 to September 2011 |
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Last week, former Chrysler CEO Bob Nardeli made a statement that the Obama administration didn’t need to give control of Chrysler to Fiat SpA in order to save it in 2009, only to back off it days later. While we will never know what the condition of Chrysler would be today if Cerberus Capital Management LP was still in charge, we can examine how consumer demand for Chrysler, Dodge, and Jeep has changed after Fiat was given control of the struggling automaker.
Read more...
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The Latest Stories From Compete's Blog
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How Google Is Changing the World... Again. Elliot Telford, International Client Relations Representative, dives into the release of Google Wallet, the future of commerce, and the implications that mobile money has on advertising and marketing communities.
Facebook, I Might Have To Break Up With You. Alyssa Maine, Marketing Coordinator and “Digital Native”, tells not only her own opinion of Facebook’s newest release, but what the data is saying as well.
Circulating the Deals. Jason Caine, Director of Retail Client Services, looks at the decline of newspaper circulations and the release of iCircular in order to see if coupons are still driving significant traffic to retail sites.
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What the New iPhone 4S Means for Sprint
Our Smartphone Intelligence survey gives us consumer insights on the new mobile market |
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After weeks of speculation and online searching the world finally knows all about the new iPhone 5 4S. We know it has an A5 chip, providing an experience that will be seven times faster than the current iPhone 4. We know it has dual GSM & CDMA radios to enable global roaming. We know that the 8 megapixel camera is way better than preceding iPhone cameras, with the ability to shoot video in 1080p and better still images in low light. We know that the battery life has improved. And we know – thanks to this report at the Wall Street Journal – that Sprint is spending a boatload of money to achieve iPhone parity with AT&T and Verizon.
Compete regularly surveys phone owners and shoppers in its Smartphone Intelligence survey, and looking back at the last four iterations of this survey, we can see that Sprint has the highest percentage of cell-phone owners who are waiting for their provider “to offer a specific” smartphone” before moving up to a smartphone. (And the vast majority of these respondents indicated their preference for the iPhone).
Q: Why is it that you do not own a smartphone (a phone with advanced PC/email/Internet functionality)?
Percentage answering “I am waiting for my wireless service provider to offer a specific smartphone”
Source: Smartphone Intelligence Q3 2010, Q4 2010, Q1 2011 and Q2 2011
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Top 10 Gains in Monthly Unique Visitors For September 2011
Football and Back-to-School Dominate the Web |
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Upcoming Events & Webinars
Meet Compete At These Upcoming Events |
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It is time to take seriously our own bromides of “listening to the user” and “following the consumer’s lead.” In this episode of OMMA Mobile West we press all the links in the mobile marketing chain to share what they are learning from their users and where consumers are directing the medium. Whether it is brand marketers discovering what offers, apps and services resonate with their users or retailers drilling their mobile metrics to see how customers engage with them in store, the OMMA Mobil agenda is aimed at exposing the use cases that should be driving mobile forward.
As THE event for digital marketers, ad:tech New York features the industry's most entrepreneurial and innovative marketers. By attending, you'll have the opportunity to network and learn from experts on what's hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing. You can also walk the ad:tech Expo hall floor to meet one-on-one with 300+ influential, leading-edge businesses and experts who specialize in everything from search and publishing to video, mobile and much more.
Marketers and search engine optimization professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
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