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Develop new tools, apps, and tool bars using Compete's data and metrics.

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Plan your next online advertising campaign based on actual consumer behavior.

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Quantify the lift and total ROI of your online display advertising.

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Will The Force Be With All Of The Star Wars 3-D Re-Releases?

Image from: Emerson College ECommunication Thoughts Tomorrow is one of the most important days in my young life. Star Wars turns 35. Let that sink in for a minute. It’s been 35 incredible years since those genius yellow words of sci-fi storytelling scrolled across screens around the country and inspired the world. The franchise that [...]

Will IKEA Take Over The World or Just the World Wide Web?

Image from: Ikea Image / Shutterstock In the last year sales for IKEA have risen and with plans to expand even further it looks like the Swedish owned furniture store may just land on every continent. But with the success of growth internationally, how is IKEA fairing in the US? Looking at Compete.com we can [...]

DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed [...]

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow [...]

Memorial Day Travel: Most Popular Airports

Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among [...]

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Compete's data comes from a statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet clickstream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research.

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