Agency & Publisher Solutions
Digital insights for advertisers, agencies, and publishers
Compete helps agencies, publishers and major advertising platforms capitalize on the digital media explosion by better demonstrating the value of their services to clients and ultimately increasing their share of online revenues. Compete’s online media planning and measurement products help clients analyze the effectiveness of their products, more efficiently target media spend and track critical engagement beyond the first click.
The Agency & Publisher Solutions team brings deep industry and online marketing expertise from companies such as Yahoo, Nielsen, Inforte, Hubspot and Searchme. The team also speaks frequently at industry conferences includingand .
What is the relationship between different online ad media?
How effective is my display advertising?
How should I be thinking about search advertising beyond simple direct response?
Advertising platforms tools
Advertising platforms (including portals, search engines, ad networks and global advertising properties) use Compete for an integrated approach to improving search, display, video and targeting services. Case studies and data from Compete’s integrated online panel of two million US-based internet users demonstrates the value of services to clients.
Major publishers use Compete to measure and demonstrate the impact of display advertising campaigns for their most important clients. Additionally, they use behavioral segmentation to focus on and develop marketing initiatives for those sites where specific target audiences are spending their time.
Media agencies create media plans, prospect for new business and report on campaign performance using Compete. They also employ behavioral segmentation to understand and design specific media plans to reach unique consumer segments.