Retail & Consumer Products
Digital insights for retail and consumer packaged goods (CPG) marketers
Compete offers retailers insights and intelligence to fully understand
consumers’ online behavior in order to measure the effectiveness of
their digital investments and track the competitive marketplace.
Compete enables marketers to see which of their campaigns and tactics
are delivering results by measuring and tracking consumers’ web-wide
shopping behavior as they move from researching products online to
making purchases (be it online or in-store).
The Retail team brings deep industry and online marketing expertise from companies such as Deloitte, AOL, Hill Holiday, Timberland, Federated Department Stores and Carat. The team also speaks frequently at industry conferences including Internet Retailer, ARF Symposium, Shop.org, OMMA and the Kantar Retail Strategic Outlook Conference.
What is the relationship between different online ad media?
How effective is my display advertising?
How should I be thinking about search advertising beyond simple direct response?
Online Shopper Intelligence
Syndicated, industry-wide research report that explores the attitudes and behaviors of online shoppers to provide marketers with powerful insight into the complete online shopping experience.
Measures the impact of consumers’ online behavior on in-store purchase activity.
Market Landscape Assessments
Measures the size and reach of a particular product category online and assesses the relative strengths of the leading players on the market.