Technology & Entertainment
Digital insights for consumer electronics, entertainment and telecommunication marketers
Compete‘s Technology & Entertainment practice works with consumer
electronics manufacturers, national retailers, telecommunications
carriers, media companies and their marketing partners to apply digital
insights to improve research and marketing initiatives.
Our Technology & Entertainment team brings deep industry and online marketing expertise from their experiences at Apple, AT&T, NaviPath, PRTM, Bearing Point, Yankee Group and Sprint. In addition our team speaks frequently at industry conferences including CTIA, CES, CTAM, OMMA Mobile and the Cable Show.
What is the relationship between different online ad media?
How effective is my display advertising?
How should I be thinking about search advertising beyond simple direct response?
Navigate the unchartered territory of the mobile internet with Smartphone Intelligence. By matching smartphone owners’ survey responses with their online clickstream behavior, we produce the industry’s best insight into the attitudes, usage patterns and purchase drivers for smartphone owners.
Device Demand Measurement
Evaluates in-market consumer demand for devices by brand, model and features across highly-valued consumer segments (such as Hispanic or MP3 consumers).
New Product Intelligence
Custom analysis including behavioral and attitudinal data on an individual device launch. Learn from the successes and mistakes of past device launches by understanding what attracted shoppers to particular devices, what discouraged shoppers that didn’t purchase and how the launch fared across different shopper segments.
In-Market Shopper Intelligence
Custom analysis that explores the consumer purchase process for a specific category using both behavioral and attitudinal data. This includes the influence of both online and offline resources as well as the influence of different site types (e.g. retailers, resellers, reviews, aggregators).