Ad Impact™
Measure the return of your online advertising
Ad Impact quantifies the lift achieved by online advertising. Marketers, publishers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI and separate winning strategies from ineffective strategies. All data and analyses are presented in concise, easy-to-read and easy-to-share formats.
Questions answered
Did the campaign drive incremental visits to my brand's web site?
What was the impact on overall search behavior?
Did the campaign only drive activity for the brand, or the whole industry?
Key features
Exposed-Control Measurement
Ad Impact analyzes the online behavior of consumers after ad exposure. This is compared to a control group of similar consumers who visited sites in the footprint of the campaign, but were not exposed. Exposed consumers are identified by calls made by their web browsers for URLs that belong to creative assets or to the ads’ tracking tags – a method that minimizes set-up requirements for the client.
Actionable Metrics
Ad Impact measures a campaign’s impact on viewthrough to brand properties, product research, conversion/KPI, competitor visitation, share of in-category consumers, brand search activity and category search activity. For each measured campaign, clients can gauge build, decay, and the efficacy of increased impression frequency.