Ad R/F™
Understand who you reach with your online advertising
Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.
Questions answered
How many people has my campaign reached and through which web sites?
What is the composition of my reached audience?
How is my audience evolving over time?
Key features
Panel and tag-based measurement
Ad R/F combines census-level data gathered via direct tagging with audience analysis based on the largest consumer panel in the industry. Using this combination, Ad R/F is able to deliver the most accurate and actionable metrics possible.
Actionable metrics
Ad R/F provides the metrics you need to optimize your advertising campaign. With Ad R/F you get metrics that matter—including reach, frequency, demographic composition, and helpful summary metrics like indices and GRPs.
Delivered online during campaign
Ad R/F reports are easy to understand and share, delivered online and updated weekly to allow you to optimize the campaign while it is being executed.