Compete Media Planner™
Media planning guided by actual consumer behavior
Traditionally, media planners made their best efforts using tools that recommend sites based on survey response data gathered from a small sample of consumers. The Compete Media Planner (CMP) scores sites using actual online behaviors of 2 million consumers, delivering a new level of depth and precision in media planning.
Where can we reach online consumers with a demonstrated affinity for our product or brand?
Where can we reach consumers whose behaviors indicate a readiness to purchase?
What sites will enable me to achieve my reach goals with the greatest efficiency?
Rich segment taxonomy
Leverages the extensive Compete Segment Library™, which comprises both demographic attributes and thousands of observed online behaviors (“online gamer”, “Ford researcher”, etc.).
High performance SaaS platform
Utilizes proprietary algorithms and cloud-based processing power to score thousands of online publishers against your target in seconds
Simple media selection
Provides straightforward sort and filter tools to narrow in on a short list of your optimal publishers.
Save target segment definitions for later use. Export to Excel for internal or external distribution.