Understand consumer behavior by combining survey and clickstream analysis
Compete’s Survey 360 allows clients to precisely target groups or segments of consumer based on their online behavior. Post survey, Compete can combine survey data with consumer clickstream data to determine the alignment between survey responses and actual behavior.
How does my consumer’s online behavior relate to their offline purchase activity?
How do people that shop online feel about the purchase process?
Why did a particular group of users abandon a shopping process and order from a competitor?
Customized to your issue
Compete’s industry expertise, combined with our internal survey team will help design the right survey to answer your pressing questions.
Create custom behavioral segments for targeting
Create highly specific behavior segments based on high or low-incidence activities such as “People shopping for mobile phones online.”
Add clickstream data
Continue the analysis of a group of users post-survey to observe actual online behaviors. Answer the question of whether their survey answers aligned with observed behavior.
Enhanced delivery options
Compete can deliver raw SPSS files and banner books to support internal analysis by for any client.
Field surveys based on a specific user event, such as visiting a specific page on a website, or completing a specific online process, such as search.
Multiple weighting options
Compete can weight surveys based on the overall internet browser population, or based on the specific demographic or behavioral weighting of a target site or group.
Advance survey options
Surveys can include skip logic as well as fraud detection techniques such as trap questions and double-verification.
Compete can translate a survey and survey results into multiple languages while providing a single, consistent survey results.
For surveys targeting high incident rate behaviors, Compete can generally turn around surveys in a matter of days.
Detailed industry analysis
Compete's team of industry experts provide detailed analysis of survey results to help understand what consumers saying.