White Papers
U.S. Auto Industry: 2011 in Review
2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. At an OEM level we saw the continued rebound of General Motors and Chrysler Group post-bankruptcy as well as significant strides in market share by Hyundai, Kia and Volkswagen. At a segment level, elevated gas prices and a blitzkrieg of model launches drove interest in compact cars, particularly during the 1st half of the year. Lastly, at a model level, Leaf and Volt became household names and a slew of hybrid models debuted as OEMs continued to lessen the dependence on foreign oil in the midst of discussion over new federal MPG targets. Unfortunately, not all news was positive in 2011 as Japanese OEMs were dealt a devastating blow from the March earthquake and tsunami that severely impacted inventory and marketing efforts. Download now »
39 Twitter Quotes That Will Change Your Life
Ever since Twitter launched back in 2006, the way words have spread has never been the same. 140 character messages have impacted and influenced everything from pop songs, political revolutions, natural disasters and everything in between. Looking at Compete.com we can see that Twitter's popularity continues to rise and we don't think it's going anywhere but up. So sit back, read on and spread the word. But make sure it's 140 characters or less! Download now »
The Connection Project
Internet. Social. Mobile. These innovations are giving us the ability to understand and connect with customers in new and exciting ways and will drive marketing trends far into the future. So, how do you make these happen? How do you stay engaged with the connected digital consumer? How do you use data to increase your marketing success? How do you build brand loyalty and consumer trust through digital marketing? Download now »
Eight Steps to Blog Greatness
Build readership, awareness, and, ultimately, revenue through better blogging. Whether you’re new to blogging or want to polish your blogging skills, the steps in this book will help you achieve the results you seek. Download now »
Five Steps to Online Marketing Success Using Competitive Intelligence
How do you know what impact your marketing efforts are having on your competitors? What marketing channels are they using to acquire new users? What keywords are they bidding on or driving traffic through SEO? Competitive intelligence tools, like Compete PRO, can help you fully grasp your digital universe and develop a winning online marketing strategy. Download now »
Page Views to People
For most businesses with an online marketing strategy, increasing visitor conversion rate is the major challenge. Beating the average and continuing to improve your conversion rate is extremely difficult but can make a substantial impact on your revenue. Learn how focusing on your customer lifecycle can increase conversions. Download now »
Five Steps to Social Media Marketing Success
Engaging your customers through social media is one of the hottest online marketing trends. Measuring the impact of your social networking efforts is critical to justifying the investment. However, this is only one piece of the puzzle. Download now »
Financial Services Mobile Series
Financial service account owners (bank, credit card, brokerage, or auto insurance) are now using mobile devices (Smartphone or tablet) to manage their accounts or conduct financial transactions more than ever. Through our quarterly survey of approximately 1,200 consumers we aim to understand how consumers are using their mobile devices. Compete Financial Services' Mobile Series is availble for free download.
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The State of Online Retail
The shift toward mass merchants and department stores and away from smaller specialty retailers continued in the second quarter of 2011. Consumers seem to value the convenience that these larger retailers offer over specialty retailers in categories such as electronics and sporting goods, as they are able to address all of their shopping needs at once. Download now »
The Evolution of the Compact Car Segment and the Role of Social Media
The Compact Car segment has undergone significant change over the past year. This whitepaper will take a look at what's going on and some of the influences that have driven this segment's evolution. This analysis utilizes Compete's panel of online consumers and its proprietary methodology for measuring online behaviors and new vehicle shopping patterns based on unique shoppers. Download now »