Optimize your Digital Marketing.
Understand online consumer behavior to drive marketing decisions. The path to digital marketing optimization begins with Compete PRO. Get started now.
We’re excited to announce the launch of our new, behavior-based mobile intelligence solutions to provide fresh visibility into U.S. mobile consumers and their paths to purchase. Exciting, new data from Millward Brown Digital highlights the importance of mobile touchpoints. Learn more >
Millward Brown is honored to be named “Mobile Researcher of the Year” by Mobile Marketer. According to Mobile Marketer, “Mobile’s use as a focal point in marketing mixes will only grow in 2014, and by examining the overall impact of the medium, Millward Brown has proved that it has the research chops to back up marketers’ continued investments.” Read more >
The Impact of the Mobile Shopper
This report explores the continued evolution of the online shopper and the impact of the mobile shopper. Download our report today for insights, tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Free download >
4 Proven Strategies for Digital Marketing Optimization
This ebook focuses on four crucial areas of digital marketing and gives you the knowledge and tools you’ll need to support you on your journey to marketing optimization.
Free download >
Path to Purchase
Navigating the New Path to Purchase
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. This ebook gives marketers context and insight into the evolving path to purchase as well as advice on building a strategy to better shape their marketing efforts. Free download >
Ad Impact quantifies the lift achieved by online advertising. Marketers, publishers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI and separate winning strategies from ineffective strategies. All data and analyses are presented in a concise, easy-to-read and easy-to-share format. Learn more >
Online Channel Effectiveness™
Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse-engineer their competitors’ online performance to optimize their own online marketing, sales, service and loyalty programs. Learn more >
Through a real-time dashboard, agencies and advertisers can address, in-flight, how a campaign is reaching and impacting the audiences they care about most and optimize the delivery of visible ads to a specific audience, creating behaviors and attitudes that drive purchase intent. Learn more >