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4 EASY STEPS TO THE PERFECT PROSPECT LIST

You’re expected to constantly find new, qualified prospects, and if that isn’t your primary responsibility, while also maintaining your other job responsibilities. In this webinar, we’ll show you how to easily build new prospect lists in just four quick steps so you can get back to what really matters. Register today!

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ARE YOU GETTING DIGITAL RIGHT?

Millward Brown Digital conducted a study of marketing executives to better understand the pain points preventing their teams from achieving marketing nirvana in an ever-evolving digital world. Read on to see how your brand compares.

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PROUD TO BE MOBILE RESEARCHER OF THE YEAR

Millward Brown is honored to be Mobile Marketer’s Mobile Researcher of the Year. “Mobile’s use as a focal point in marketing mixes will only grow in 2014, and by examining the overall impact of the medium, Millward Brown has proved that it has the research chops to back up marketers’ continued investments.”

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NAVIGATING THE NEW PATH-TO-PURCHASE

The consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. This ebook gives marketers context and insight into the evolving path to purchase as well as advice on building a better marketing strategy.

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Millward Brown Digital’s IAB Annual Leadership Meeting Highlights

Last month, we sent our president and our CMO/CCO out to Palm Desert, California, for the Interactive Advertising Bureau’s Annual Leadership Meeting. I sat down with Stephen DiMarco, the CMO, to learn more about what stood out from the conference. Read more below and watch the interview in this post!

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