Winter Holiday First Half Highlights

WINTER HOLIDAY FIRST HALF HIGHLIGHTS

With around 20% of retail sales occurring at the end of the year, stakes are high for retailers to capture consumer attention and convert into sales ASAP. Millward Brown Digital, in partnership with Kantar Media and Unmetric, published new research on holiday sales focusing on Black Friday and Cyber Monday data.
Getting Mobile Right

ONLINE CONVERSION INSIGHTS

If you don’t know your competitors’ conversion metrics, you could be missing opportunities. Increase your online conversion rates, improve shopper engagement, and grow your online market share. Learn more!
Getting Mobile Right

GETTING MOBILE RIGHT

Millward Brown Digital’s new study helps marketers grow their brands through more effective mobile marketing. Download the report now to understand what your brand needs to do to Get Mobile Right.
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NAVIGATING THE NEW PATH-TO-PURCHASE

The consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. This ebook gives marketers context and insight into the evolving path to purchase as well as advice on building a better marketing strategy.
Holiday Shopping

Holiday Shopping: How will your site Compete?

By Alison Shafer

With the holidays right around the corner, most consumers are already creating their shopping lists, browsing for holiday gift ideas, and looking up holiday recipes. However, as a digital marketer, those holiday lists should be second priority while you focus on building a more effective path to purchase and implementing valuable omni-channel marketing campaigns.

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