GETTING AUDIENCES RIGHT
If consumers aren’t applying a one-size-fits-all approach to screen usage, shouldn’t marketers follow suit? Our newest study explores how different generations prefer different screens for different activities and the influence that should have on a brand’s marketing strategy. Download the report!
ONLINE CONVERSION INSIGHTS
If you don’t know your competitors’ conversion metrics, you could be missing opportunities. Increase your online conversion rates, improve shopper engagement, and grow your online market share. Learn more!
GETTING MOBILE RIGHT
Millward Brown Digital’s new study helps marketers grow their brands through more effective mobile marketing. Download the report now to understand what your brand needs to do to Get Mobile Right.
NAVIGATING THE NEW PATH-TO-PURCHASE
The consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. This ebook gives marketers context and insight into the evolving path to purchase as well as advice on building a better marketing strategy.
Marketing to Millennials: The Right Screen for the Right Task
As a Millennial, I tend to be wary of posts that describe generational differences – we’ve all read articles that throw around negative words like “lazy” and “self-obsessed” to describe the Millennials. While I may not completely agree with those generalizations, we have found similarities in the way that each generation uses different screens.