Management Team

 

Scott ErnstScott Ernst

President

Scott is a veteran in online marketing with deep experience in advertising, digital media and Web technology and over 20 years of experience in sales, operations and management. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. With Compete, Scott oversees the company’s operations including sales, marketing, client services and engineering. Prior to joining Compete, Mr. Ernst served as Vice President of Sales, Corporate and Business Development for Personify, a web analytics and behavioral profiling software company. Previously, Scott was Vice President of Sales at AdKnowledge, a marketing software and interactive media management firm, which was later acquired by CMGI/Engage.

Scott received his BS in Marketing and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania.

 

Scott CenturinoScott Centurino

Chief Operating Officer

Scott Centurino is a senior business and technology leader with nearly two decades of experience providing operational clarity and scale to rapidly evolving organizations at the intersection of software and services. He has overall responsibility for Compete’s core operational functions and oversees all Product efforts.

Prior to Compete, Scott served as Chief Executive Officer of social media analytics provider Crimson Hexagon, Inc. where he redefined company strategy to a SaaS-deployed enterprise software model with value-added services, simultaneously doubling revenue and streamlining sales operations. Previously, Scott has held roles as Chief Operating Officer (mobile messaging solutions, Inc.), Vice President of Product (matchmine LLC), and Vice President of Solutions Infrastructure (Burntsand Inc.).

Scott holds a S.B. in Computer Science and Engineering, and a Master of Engineering in Computer Science (Systems and Architecture Concentration), both from MIT.

 

Stephen DiMarcoStephen DiMarco

Chief Marketing Officer

Stephen has more than twenty years of sales, marketing and strategy experience. He oversees Compete’s corporate and product marketing initiatives and is responsible for the company’s syndicated competitive intelligence services. In addition, he serves on the Kantar Media Digital Advisory Board and the WPP Digital Analytics Task Force.

Previously, Stephen was a co-founder of the Internet consulting firm ZEFER, was part of the launch team for FX Networks, and managed consumer marketing for Comedy Central. His first job was at TVT Records where he helped Nine Inch Nails achieve its first platinum record.

Stephen holds a BS from Georgetown University and an MBA from Harvard Business School.

 

Yaakov KimelfeldYaakov Kimelfeld

Chief Research Officer

Yaakov Kimelfeld oversees theoretical and empirical framework for the development of Compete’s overall vision and long-term strategy. He is responsible for the establishment of best-in-class processes for refining and expanding Compete’s data, analytic, and research products, including single source, multi-source panel and census data, fusion and look-alike modeling, along with integrating research functions between Compete and other Kantar Media companies. He also drives the conception and execution of Compete’s thought leadership projects.

In his prior role with MediaVest, Dr. Kimelfeld established the company’s digital analytics practice and drove thought leadership and accountability with core clients such as P&G, Coca Cola, Wal-Mart, Comcast and Bristol Myers Squibb. He was also the main developer behind MediaVest POEM, a state-of-the-art analytic tool for measuring the compounding effects of paid, owned and earned media, as well as being central to a number of research projects, including Yahoo! Passionistas. Prior to MediaVest, Kimelfeld served at Mediacom, where he had built advanced digital media optimization practice.

Yaakov has received numerous industry recognitions, including the Advertising Research Foundation David Ogilvy Awards in 2009 and 2010. Yaakov is an industry thought leader in digital and traditional media analytics and attribution and a frequent industry spokesperson, appearing regularly at conferences and panels, as well as writing on marketing data strategies and media accountability for MediaPost and OMMA Magazine. He holds a Ph.D. in Communication Sciences from the University of Connecticut.

 

George DonovanGeorge Donovan

Chief Sales Officer, Intelligence Solutions

As Chief Sales Officer for Intelligence Solutions, George is responsible for the achievement of the company’s global customer acquisition and revenue goals. In this role, he oversees the direction and management of sales operations including the vertical client development field teams and inside sales teams focused within Millward Brown Digital.

Prior to Millward Brown Digital, George was a principal owner of Sandler Training, a sales force training and development firm with over 250 offices worldwide. Previously, George was Vice President of Sales for Corporate Software, a software and services company where he grew global revenues to more than $1 billion. Additionally he served as Director of Global Sales Operations at Software Spectrum where he was responsible for building international channel partnership and strategic alliances.

He graduated with a Bachelor of Arts degree in Psychology from Saint Anselm College.

 

Adam GuyAdam Guy

Senior Vice President, Business Development

Adam oversees business development activities at Compete with heavy emphasis on mobile data and cross Kantar initiatives. He has been with Compete since 2004 and held various roles including Vice President of Client Services, General Manager of Automotive and General Manager of Telecommunications and Entertainment. Prior to joining Compete, Adam worked at The Yankee Group, InfoTek Research, Strategis Group, and GTE (part of Verizon Communications). Adam has a BA from the University of North Carolina at Chapel Hill, and an MBA from American University.