Kimelfeld Named Chief Research Officer For Kantar Media Compete


Kimelfeld Named Chief Research Officer for Kantar Media Compete


Boston, MA, June 6–Kantar Media Compete, a leading provider of digital insights that helps global brands improve their marketing, has named Dr. Yaakov Kimelfeld as Chief Research Officer.


Dr. Kimelfeld was most recently SVP, Digital Research and Analytics Director for MediaVest. He is an industry thought leader in digital and traditional media analytics and attribution, and has previously developed numerous custom media planning and research tools working with media partners such as Google, Facebook, Microsoft and Yahoo!

“Yaakov is one of the leading minds in the field of digital research and we are looking forward to tapping into his extensive experience for the benefit of our clients,” said Scott Ernst, president of Kantar Media Compete. “With his deep understanding of media products and a proven track record for innovation, Yaakov will be instrumental in helping extend our core digital research capabilities and introduce next generation analytic offerings for our clients.”

“The high caliber research value that Yaakov brings to our digital insights business at Kantar Media Compete will benefit Kantar Media overall, “ says Terry Kent, CEO, Kantar Media North America. “It is integral for our integrated measurement initiatives to have someone of Yaakov’s stature and accomplishment drive the digital analytics component central to our efforts in this area.”

In his prior role with MediaVest, Dr. Kimelfeld established the company’s digital analytics practice and drove thought leadership and accountability with core clients such as P&G, Coca Cola, Wal-Mart, Comcast and Bristol Myers Squibb. He was also the main developer behind MediaVest POEM, a state-of-the-art analytic tool for measuring the compounding effects of paid, owned and earned media, as well as being central to a number of research projects, including Yahoo! Passionistas.

“With quality data, talent, technology and a highly motivated team, Kantar Media Compete is well positioned to solve the most complex challenges within the digital media ecosystem,” says Dr. Kimelfeld. “Our goal is to shine new light on consumer and media measurement blind spots and help advertisers efficiently allocate their marketing budgets.”

Prior to MediaVest, Kimelfeld served as the Director of Marketing Optimization at Mediacom. He has received numerous industry recognitions, including the Advertising Research Foundation David Ogilvy Awards in 2009 and 2010. He is a frequent industry spokesperson, appearing regularly at conferences and panels, as well as writing on marketing data strategies and media accountability for MediaPost and OMMA Magazine. He holds a Ph.D. in Communication Sciences from the University of Connecticut.