Online Channel Effectiveness
Increase your online marketing and website performance with continuous competitive benchmarking
Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse-engineer their competitors’ online performance to optimize their own online marketing, sales, service and loyalty programs.
Key Questions Answered
How engaging is my website versus my competitors?
Where are my competitors generating their highest quality traffic?
How has my market share changed versus my competitors?
Track competitive market share
Track online market share for prospects and customers across your top competitors and product categories.
Discover your competitors’ traffic sources
Reverse-engineer competitors’ online media, search and lead generation strategies to drive consumer traffic to your websites.
Improve engagement and conversion
Identify opportunities to improve website engagement and conversion metrics based on best practices, direct rivals and online leaders.
Measure your referral partners
Compare volume and quality of referral from top partners to increase revenue and profitability.
Create the offline connection
Measure the influence that your online channel investments have on consumers’ offline purchase decisions.
Identify cross-selling/up-selling opportunities
Increase customer profitability by identifying opportunities and tactics for upselling/cross-selling existing customers new products and services.
Reduce customer care costs
Increase customer self-care transactions and reduce high-cost live care interactions by identifying best practices for engaging customers online.
Improve customer loyalty
Increase customer loyalty by identifying characteristics of competitive consideration and build strategies to reduce churn.
Compete delivers OCE as a monthly dashboard that provides timely and actionable information to integrate into your business optimization processes, including media and channel planning process and sales planning.
A comprehensive quarterly review of key metrics with a deep focus on ROI suitable for executive and boardroom presentations.