Digital marketers can no longer afford to ignore the mobile landscape. Compete’s Mobile experts are focused on developing resources aimed at keeping you on top of news, trends and benchmarks in mobile consumer behavior as well as the mobile industry as a whole.
Featured Mobile Report
Getting Mobile Right
Mobile has fundamentally changed the media landscape by increasing the opportunities for marketers to reach their consumers, but many brands are not adapting their marketing plans fast enough to take advantage of these changes. Mobile now surpasses TV as the most-used screen among multiscreen audiences.
Millward Brown Digital’s new study helps marketers grow their brands through more effective mobile marketing. Download now to understand what your brand needs to do to Get Mobile Right.
From the Blog
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We asked consumers in our industry-leading desktop panel about whether they own smartphones and to what extent they have installed…
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Millward Brown Digital Original Research: Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers…
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GenX is a digitally transitional generation, falling squarely between Millennials and Boomers. It’s interesting to note that tablets are the…