Social Media Resources
Most marketers are actively incorporating social media into their digital marketing strategy these days, but how many actually check out consumer behavior research before they dive in? Check out our Social Media resources to understand how consumers are using social and optimize your social media marketing efforts.
Featured Social Media Report
Tweets in Action: US Automotive
Compete and Twitter partnered to analyze the impact that Tweets from automotive companies have on the consumers who see them. The study revealed that Twitter users exposed to Auto Tweets are more likely to conduct branded search queries and engage with key components on the brands’ website at a higher rate than both Twitter users who were not exposed to their Tweets and the average Internet user.
- Exposure to Tweets yields higher auto site visitation
- Auto Tweet exposure leads to increased brand consideration
- Conversions are influenced by auto Tweets
Social Media Reports
From the Blog
- San Francisco Social Media Meetup Highlights!
Last week, the Compete PRO team hosted a social media themed networking event at the Wayfare Tavern in San Francisco.…
- Sunday Series: Memes Moving Up
January 2014 saw a many categories understandably move up the ranks (health sites, travel planning pages, financial sites) -- but…
- How Far Can Social Take You? A Look at the Release of “Beyonce”
Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better…